The Psychology of Persuasive Presentations
In this workshop, we’ll explore how we can better focus on our audience. We’ll investigate the challenges audiences can have in processing and understanding presentations. And we’ll practice using the tools that can combat these challenges.
During the workshop you’ll have the chance to apply those tools to your presentation. Everyone will get the chance to present to a partner, and we’ll finish by seeing a selection of your presentations.
In the workshop, we’ll be looking at:
• How audiences really make decisions
• How to make it memorable
• What are the attention magnets?
• Slides: where they help; where they harm; how to make them work for you.
• How belief and memory are linked and what that means for you
• Demonstrations and Analogies
• Statistics that stick
• The language of power
• The ancient art of rhetoric
• What makes your audience care and therefore act?
You’ll see examples from real presentations, all of which won funding or investment.
During the workshop you’ll have the chance to apply those tools to your presentation. Everyone will get the chance to present to a partner, and we’ll finish by seeing a selection of your presentations.
In the workshop, we’ll be looking at:
• How audiences really make decisions
• How to make it memorable
• What are the attention magnets?
• Slides: where they help; where they harm; how to make them work for you.
• How belief and memory are linked and what that means for you
• Demonstrations and Analogies
• Statistics that stick
• The language of power
• The ancient art of rhetoric
• What makes your audience care and therefore act?
You’ll see examples from real presentations, all of which won funding or investment.
Time
Tuesday, 03.06.25 - 02:00 PM
– Wednesday, 04.06.25
- 01:00 PM
Topic
Soft Skill
Speaker
Colin Bennett
Target groups
Students
Location
In-person
Reservation
not required
Organizer
TRR259
Contact